In the midst of the “Black Monday” stock market crash of 1987 and the rescue of “Baby Jessica”, legendary musician Prince came out with his studio album and song, “Sign o’ the Times”. Being an established musician and reigning hits such as “Purple Rain”, fans couldn’t wait to hear Prince’s new album. Although it didn’t earn as much recognition as his previous hits, “Sign o’ the Times” groovy and funky beats can distract many from the real message of the song and its criticisms of the social ills and sufferings during that time. This song sheds a huge light on people’s hunger for success and being the greatest, and how it distracts their minds from the realities of the world, causing them to lose sight of what's truly important.
Prince gets straight to the point when he sings of a man who “died of a big disease with a little name.” The disease he’s talking about -- AIDS. The AIDS Epidemic were from the years 1981 to 1987. During this time, an increasing amount of deaths occurred from just AIDS itself. Being a well-known artist himself, Prince alluded to the AIDS Epidemic in order to portray to his listeners the consequences that come with the self-indulgent and pleasure-seeking lifestyles that many musicians promoted in this era.
Besides alluding to major events in the US and in the world during the time, Prince also has an invective tone throughout his song. This invective tone is most notable in his second verse:
Hurricane Annie ripped the ceiling of a church and killed everyone inside
You turn on the telly and every other story is tellin' you somebody died
A sister killed her baby 'cause she couldn't afford to feed it
And yet we're sending people to the moon
With so many deaths and tragedies, Prince makes a dig at the nation as a whole. When he sings about how “A sister killed her baby ‘cause she couldn’t afford to feed it // And yet we’re sending people to the moon”, he sings of the greed and lack of priority in the country. This especially relates to the Parkland, Florida school shooting. A tragedy that could have easily been prevented with stricter gun laws, left many students and faculty dead. A tragedy that has left many with more motivation to fight for what's truly right, still has left certain individuals in opposition. These certain individuals are preventing the country from becoming a safer place, all for their own personal agendas and ignorance.
As great of songs “Purple Rain” and “Kiss” are, I believe “Sign o’ the Times” is Prince’s most powerful songs. With a message that is dripping in venom, Prince sheds light on the greed and self-indulgence that diverts people’s minds from the sufferings in the world. It's scary to think that some people truly are blinded from the realities of the world, isn't it?


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